Ecommerce and traditional marketing: a combined approach for your business

Ecommerce and traditional marketing: a combined approach for your business The use of the internet and the impact that this has had on consumer habits has grown rapidly over the past decade. It has also had an effect on the marketing approaches of businesses to feature a more ecommerce style. Even Continue Reading

How to start your online store with WooCommerce

When it comes to e-commerce, picking the right platform to power your online store is a difficult choice. Whichever one you go with needs to be fast, secure, and feature-filled, so where are you supposed to begin looking? With over 1+ million active installs and a 4.6 user rating on Continue Reading

Successfully Migrate Your E-Commerce Site

Migrating to PrestaShop generally happens when redesigning an e-commerce site. The aim is to optimize the site’s performance to increase sales. It is a tricky operation that should be handled methodically to avoid errors and pitfalls. Our method relies on three key points: 1/ Preparing the Migration Any migration to Continue Reading

Four Ways to Use Discount Coupons to Achieve Your Objectives

Using coupons in e-commerce has become a commonplace marketing strategy, but is very effective when done correctly. With one in two purchases being made with a promotional code, not using them would be a mistake. Nevertheless, how can you avoid reducing your margin and losing revenue without using promotions? In Continue Reading

Three reasons eCommerce companies should frequently update product prices

Every eCommerce company aims to build a sustainable and profitable business. To do so, they should focus on their pricing strategies. Every business, large or small, can benefit from finding new ways to optimize product pricing. But this doesn’t happen by simply assigning a monthly price list to the whole Continue Reading

Offering Subscriptions on your PrestaShop Store

A subscription strategy is relevant for 90% of ecommerce companies. Subscriptions can apply to physical products, virtual products, delivery (through Premium delivery), or services. Offering customers subscriptions or product boxes will help to increase your monthly earnings and build loyalty. Learn how to offer subscriptions to different products, or a Continue Reading

3 traps to avoid to optimize the UX of your Ecommerce site

Everyone in e-commerce is talking about user experience, but it’s hard to grasp what this term really means, and even harder to optimize it to the point of boosting conversion rates on your online store. So what exactly is user experience? Often called UX, user experience refers to the path Continue Reading

Five tips to maximize positive customer reviews for your e-commerce site

E-commerce has become a highly competitive market. The same products and services can often be found all over the web. With so many options, trust is a determining factor in purchasing decisions. Consumers often check out customer reviews to get a better idea of an e-commerce website’s reputation. So it’s Continue Reading

2017 E-Commerce Calendar: 52 Tips for Success

The year can now begin… Your 2017 e-commerce calendar has arrived! The calendar includes preparation periods for the key sales dates in your country. Each week you will find a word of advice to ensure the success of your sales operations, boost your traffic, optimize your conversions and revenue and Continue Reading

7 Keys To Successful Post-Holiday Marketing

One of the eCommerce businesses’ biggest challenges after the holidays is how to market to customers who are marketed out? After they’ve been bombarded with sales and discounts and offers from Black Friday on, how can marketers coax them out of the post-holiday slump? Offering your customers a fresh perspective Continue Reading

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