Ecommerce and traditional marketing: a combined approach for your business

Ecommerce and traditional marketing: a combined approach for your business The use of the internet and the impact that this has had on consumer habits has grown rapidly over the past decade. It has also had an effect on the marketing approaches of businesses to feature a more ecommerce style. Even Continue Reading

Fortinet Fabric-Ready Partner Spotlight: Versa Networks

Q&A with Mark Weiner, Chief Marketing Officer at Versa Networks Fortinet spoke with Fabric-Ready Partner, Versa Networks to learn what’s top of mind for its customers, the key IT challenges they are facing and how Versa Networks’ approach to integrated security is helping drive business and customer success. 1. Tell us a Continue Reading

Four Ways to Use Discount Coupons to Achieve Your Objectives

Using coupons in e-commerce has become a commonplace marketing strategy, but is very effective when done correctly. With one in two purchases being made with a promotional code, not using them would be a mistake. Nevertheless, how can you avoid reducing your margin and losing revenue without using promotions? In Continue Reading

Top Ecommerce Email Marketing Tips to Vouch For

Email is undoubtedly the most powerful tool for marketing, branding, building lasting customer relationships and getting direct response. While a good email can dramatically enhance your response rates and forge lasting subscriber relationships, a sloppy one may not only turn away your prospective customers but may also damage your brand Continue Reading

5 easy tips for migrating an online store

Today we welcome Taras Kopchak, Marketing Manager at Cart2Cart, who has some tips to make migrating your online store easy and secure. 1. Find the right time Analyze your store statistics and pick the time with the lowest traffic. This will help to avoid revenue loss and possible inconveniences for Continue Reading

Marketing Book Club

Effectively marketing cPanel to the web hosting community involves creativity and collaboration. As a confessed bibliophile, I can’t help but wonder which books inspire my colleagues to do their best work. So, I asked them. Who Moved My Cheese by Spencer Johnson Barbara Aquino Gregory, Sr. Web/UI/Graphic Designer: “This book Continue Reading