Ready for Cyber Monday? Maybe Not?

Your 2017 Safe Holiday Shopping Guide We will soon be in the throes of the holiday gift-buying season. A whole set of must-have connected devices have hit the stores, from smart accessories and appliances, to game consoles and online games, to web-enabled toys. And we will be buying many of Continue Reading

Ready for the Holidays? Maybe Not?

Your 2017 Safe Holiday Shopping Guide Starting the Friday after Thanksgiving, millions of Americans will be braving the crowds and heading out to malls, big-box stores, and local merchants looking to take advantage of seasonal discounts. Are you ready? You are building your shopping lists, checking your credit card balances, Continue Reading

Succeed your marketing campaigns with Google Shopping

Google Shopping helps businesses like you tap into the power of customer intent to reach the right people with relevant products ads, when it matters the most. With Google Shopping, put your product images, price, and business name right in front of people searching on Google, no matter what device Continue Reading

How to increase eCommerce sales with Google Shopping

New insight and tips! Google Shopping offers a more visual way to bring products front and center on Google Search results and other Google properties. The potential to boost online sales with Google Shopping is massive but you need to know these insider tricks to make it work for your Continue Reading

Boost traffic with Google Shopping

Google Shopping is a paying service offered by Google that allows online retailers to list their products using a cost-per-click model. Like other Google advertising programs, the higher the bid, the higher the chance of ranking in search results, though product relevancy and Google’s special Shopping algorithm also come into Continue Reading

3 ways to personalize the customer journey and increase online sales

75% of consumers say they like it when brands personalize the shopping experience, with 54% going as far as to say that they would consider ending their relationship with a retailer if they weren’t given tailored content and offers. Personalization, then, is clearly a consumer-led trend with a bright future. Continue Reading

Retargeting Basics for Online Merchants

As online shoppers, we’ve all experienced it: while window shopping on a website, you decide you’re not quite ready to make a purchase and go back to skimming Buzzfeed articles. As you continue to browse the internet, you notice the products you just finished browsing hovering at the edge of Continue Reading