September 13, 2017 by
If your organization isn’t streaming to Facebook Live, it should be. In a recent study, we found that 82 percent of streaming professionals see broadcasting to Facebook Live as a strategic initiative. Whether you’re a global brand executing on your content strategy or the neighborhood baker sharing your frosting technique, Facebook Live can be leveraged to connect with new and existing audiences. In fact, with 2 billion monthly active users, Facebook is the number-one social platform in the world.
What’s more, Facebook Live is facilitating the creation of whole new interactive streaming experiences. Viewers can participate with Facebook Live streams in unique ways, whether it’s by sending Live Reactions across the screen, leaving real-time comments or voting to determine the narrative of a dramatic performance. These direct-participation experiences uniquely engage followers and help drive loyalty.
But that doesn’t mean streaming to Facebook Live is without its challenges. In fact, 76 percent of respondents in our study run into problems when doing so. Specifically, they experience stream drops mid-broadcast; poor playback quality; or they’re simply unable to connect.
Wowza needed to make it work for everyone. In collaboration with Facebook, we designed—from the ground up—a purpose-built device dedicated to improving the reliability, quality and success of Facebook Live events. The result: the Wowza ClearCasterTM appliance, which we are thrilled to announce is available today.
Purpose-Built for Facebook Live
Wowza ClearCaster was created, in collaboration with Facebook, to ensure high-quality, reliable broadcasts on Facebook Live. As the standard in streaming software, we called upon our years of experience to improve the success of live streams.
ClearCaster leverages Facebook Live’s new API enhancements through auto-configuration and stream health monitoring functionality—allowing content providers to connect with confidence to Facebook Live’s massive audiences. Read more about the API enhancements.
Unmatched Quality and Reliability
ClearCaster is not only the best way to ensure streaming success, but is also the simplest, because it auto-configures the optimal encoding settings for your conditions and use case. Real-time stream health monitoring automatically adjusts stream settings on the fly, through changing conditions, to ensure uptime and quality. Just connect your HDMI or SDI video feed, and we’ll take it from there.
ClearCaster allows you to maintain the highest resolution, delivering crisp, 1080p content—and even up to 4K UHD (Ultra High Definition), when Facebook supports it. It can easily encode 360° video to create breathtaking virtual-reality experiences for viewers, as well.
The Best Way to Go Live on Facebook
Setting up a ClearCaster requires five simple steps, and takes less than three minutes:
- Plug in.
- Power up.
- Pair with Facebook.
- Start a stream.
Once it’s set up, starting a new live stream takes seconds, and you can start and stop streams directly from your Facebook account. Wowza ClearCaster is both the easiest and most effective way to deliver broadcast-quality streams to Facebook Live.
Professional Broadcasts for Follower-Driven Conversations
With ClearCaster, you can generate follower engagement like never before. Leverage Facebook Live Reactions using the Talent View functionality, which gives on-camera personalities or social moderators the ability to see exactly what followers see—and instantly react. ClearCaster even allows you to eliminate awkward pauses for both you and your followers with an integrated countdown clock, which cues the exact moment your stream goes live.
ClearCaster is a rack-mountable appliance, with HDMI and SDI inputs on the back for your professional-grade equipment. Just plug in for high-reliability events. What’s more, ClearCaster connects to editing bays and live production studios, so you can deliver syndicated programming directly to Facebook—without changing your existing workflow.
Finally, since we know it absolutely needs to work, we’ve included three years of hardware and tech support for each ClearCaster. This covers:
- Push updates that update your device when it’s plugged in. It works when you need it, and won’t blindside you.
- Three years of hardware and software maintenance and support.
- 24/7 phone, chat and email support.
Plug Into the Facebook Live Experience
The bottom line? ClearCaster is simply the best tool for optimizing professional Facebook Live streaming.
- Interact with your followers with real-time Q&A, hear their opinions and gauge your broadcast with their Live Reactions.
- Stay in touch with your current followers and easily scale to reach new, global audiences.
- Connect instantly with your followers through Facebook Live notifications, sent every time you go live.
- Tell your story and delight your followers with a fun way to brand yourself or your company.
The Wowza ClearCaster is available now—buy it today!Cloud Server Wowza